Purpose Relations & Communications Cause marketing is a way of doing, not just the finish line

Influencer Leadership & Marketing Knowledge economy meets influencer community

Content Creation & Development Eloquent writing projecting a strong sense of authenticity

Get featured in top-tier regional and international media

What we do

Purpose Relations
& Communications

Full-service communications thinkers and doers

Our promise: Results that speak louder than actions

Are you a business, government entity, SME, startup or individual looking for PR or personal branding?

We get you featured in top-tier media channels locally and regionally. But picking apples off the lower branches is easy—if you’re ready, perhaps it’s time you took your PR international. With the right content, no media channel on earth is beyond our reach.

Influencer Leadership & Marketing

Creators of NextGen influencers, cultivating a purposeful maker culture

Our promise: Thought leadership that breeds distinction

Are you a nano-influencer (1K– 10K followers), micro-influencer (10K – 50K), mid-tier influencer (50K – 500K), macro-influencer (500K – 1m), mega-influencer (1m+), social media star or internet celebrity seeking to boost your influence?

We enhance your profile by instilling thought leadership in your content pillars, enabling you to become a spokesperson representing reputable brands.

Content Creation
& Development

English and Arabic content specialists

Our promise: Compelling content that stands out and resonates

Are you a business, government entity, entrepreneur, influencer, freelancer, student or fresh graduate who values the power of engaging content?

We create thought-provoking English and Arabic content on your behalf, or work with you to enhance your existing content.

Building trust at every touchpoint

In a low-touch economy, humanizing corporate brands begins with nurturing the personal brands behind them.

Our "EPIC" approach

EDUCATE
PERSUADE
INSPIRE
CONVERT

PR & Communications

Social Media & Influencers

Content Development & Translation

PR & Communications

Social Media & Influencers

Content Development & Translation

How we're
Keeling it!

Public Relations

We deliver PR & Communications that is research-based, SEO-friendly, sophisticated, yet clear and digestible, reflective of the intended positioning, catchy, timely and relevant.

Social Media

We empower influencers by redefining content, instilling purpose, taking influence offline, breaking through the clutter, and facilitating collaboration.

Content Development

We create content that is customer-centric, audience-specific, trustworthy and engaging, focused, structured, and actionable. We offer translation and proofreading (English to Arabic and Arabic to English) that is accurate, not literal (Transcreation), carefully edited, and localized.

Our clients

About Keel

Born with sustainability at the core of its operations, Keel Comms is the first and only purpose-driven PR & Communications, Social Media & Content agency in the Middle East and North Africa region. Founded by a group of passionate publicists and social media experts with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value for governments, businesses and communities alike.

Our focus is to primarily serve those government bodies, enterprises, SMEs, startups and public figures whose work is rooted in purpose. While not all entities or individuals have a knack for sustainability, we strive to imprint a corporate citizenship mindset in our clients’ DNA. Whether at the inception, early or maturity phase, we advise clients on how to incorporate Environmental, Social & Governance (ESG) factors into their operations and branding so that we can help them communicate their efforts genuinely.

“Without wisdom, wealth is worthless. At midlife when wisdom starts to shine through, you realize that human endeavor is not meaningful unless it is married to purpose. Fulfilment is a feeling you get when you serve others and feel you are part of something bigger than yourself,” Baha Hamadi, Founder & Managing Director.

For businesses with no ESG activities, we recommend ways in which they can contribute to the United Nations’ Sustainable Development Goals – SDGs, either through co-creating initiatives or by facilitating partnerships with other entities within our network. For non-profits whose values align with ours, we offer discounted fees.

Considering the growing ESG movement globally, we aim to empower brands and individuals to play an active role during the Decade of Action and contribute to the achievement of the SDGs by 2030.

The ‘keel’ is the supportive structure along the base of a ship. Its purpose is to enhance the overall stability and balance the framework, helping the ship seamlessly plow its way through the water. We firmly believe that brand purpose provides a sturdy foundation for stable, long-lasting and meaningful relationships.

Get in touch!

Keel Comms is MENA’s first and only purpose-driven PR, Social Media & Content agency. Founded by a group of passionate publicists with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value in everything we do.