Keel Comms is the first and only purpose-driven PR, Social Media & Content agency in the MENA region, designed to create shared value in everything we do.
Content Creation & Development

Compelling content that stands out and resonates

English and Arabic content specialists

Who we serve

Are you a business, government entity, entrepreneur, influencer, freelancer, student or fresh graduate who values the power of engaging content?

We create thought-provoking English and Arabic content on your behalf, or work with you to enhance your existing content.

"EPIC" Content Creation & Development

We write in EPIC form, providing your audience with clear takeaways. From writing and proofreading to translation and localization, our curated content services have led us to become a preferred and trusted content partner for many organizations and individuals.

We create content that is:

We create content that aims to turn your website visitors into satisfied customers.

We use the language that your specific audience understands and appreciates. Great content is one that resonates with your audience. Oversimplifying or overcomplicating is likely to make your content less effective.

We stand out by adding trust factors such as credible citations, ensuring your content is well-researched and authoritative.

We stick to a single clear idea from headline to conclusion in each content piece. Wasted content is one that caters to broad audiences. You simply can’t offer advice relevant to everyone.

We outline every content piece before drafting. This helps us avoid sloppy content, and enables us to develop more useful, well-structured and compelling content.

We ensure your audience learn something valuable with every content piece, encouraging them to share your content, sign up, download gated content, make a purchase and come back for more.

English to Arabic
Arabic to English

We translate while preserving the intent, context, emotion, and tone of the original content. The outcome is a translation that reads as though it has been written in the native language, while adhering to the style, color and meaning of the original content, using precise and consistent terminology.

We rewrite, verify names, titles, sources and terminologies, sharpen the language and polish the rough edges of translated content through at least two rounds of edits by different writers. This helps us address translator bias and subjectivity.

We adapt the language to suit specific markets and audiences, considering contextual factors such as cultures, media appeal and national narratives.

Quality content, or free content

Digital tools:

  • Social media captions, polls, comments
  • Inspirational quotes
  • Blogs, guest posts
  • Websites and updates
  • SEO
  • Digital ads
  • Videos, vlogs
  • Animations
  • Podcasts
  • Apps
  • Comics
  • Interactive demos
  • Maps & directions
  • Quizzes
  • Wikipedia

Marketing tools:

  • Marketing collateral (corporate presentations, business cards, brochures, flyers)
  • Magazines and other publications
  • Strategies, plans, proposals, contracts, agreements and other documents
  • Creative artworks
  • Email marketing
  • Newsletters
  • Promotions
  • Ads (print, outdoor, TV, radio)
  • Product reviews
  • Captions
  • Case studies
  • Listings
  • Testimonials
  • Guides and toolkits
  • Corporate videos
  • FAQs
  • Research findings and data
  • Annual and sustainability reports
  • Earnings and performance
  • Stories from the field
  • Terms & Conditions
  • Comics
  • Mind maps
  • Summaries and aggregation of stories
  • Illustrations
  • White papers

In an era of specialization, a relatively narrow focus is crucial to mastering an art form. The sharper the focus, the better the outcomes. In the art of content, we do not claim to be a jack of all trades.

Speed, authenticity, quality and professionalism all lie in specialty. Customers turn to us as a one-stop-shop for English and Arabic content thanks to the depth and breadth of our knowledge in two of the world’s most widely spoken languages.

Get in touch!

Contact Form Demo

Keel Comms is MENA’s first and only purpose-driven PR, Social Media & Content agency. Founded by a group of passionate publicists with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value in everything we do.

Copyright © 2023 Keel Comms. All rights reserved.