Compelling content that stands out and resonates
English and Arabic content specialists
Are you a business, government entity, entrepreneur, influencer, freelancer, student or fresh graduate who values the power of engaging content?
We create thought-provoking English and Arabic content on your behalf, or work with you to enhance your existing content.
We create content that aims to turn your website visitors into satisfied customers.
We use the language that your specific audience understands and appreciates. Great content is one that resonates with your audience. Oversimplifying or overcomplicating is likely to make your content less effective.
We stand out by adding trust factors such as credible citations, ensuring your content is well-researched and authoritative.
We stick to a single clear idea from headline to conclusion in each content piece. Wasted content is one that caters to broad audiences. You simply can’t offer advice relevant to everyone.
We outline every content piece before drafting. This helps us avoid sloppy content, and enables us to develop more useful, well-structured and compelling content.
We ensure your audience learn something valuable with every content piece, encouraging them to share your content, sign up, download gated content, make a purchase and come back for more.
English to Arabic
Arabic to English
We translate while preserving the intent, context, emotion, and tone of the original content. The outcome is a translation that reads as though it has been written in the native language, while adhering to the style, color and meaning of the original content, using precise and consistent terminology.
We rewrite, verify names, titles, sources and terminologies, sharpen the language and polish the rough edges of translated content through at least two rounds of edits by different writers. This helps us address translator bias and subjectivity.
We adapt the language to suit specific markets and audiences, considering contextual factors such as cultures, media appeal and national narratives.
In an era of specialization, a relatively narrow focus is crucial to mastering an art form. The sharper the focus, the better the outcomes. In the art of content, we do not claim to be a jack of all trades.
Speed, authenticity, quality and professionalism all lie in specialty. Customers turn to us as a one-stop-shop for English and Arabic content thanks to the depth and breadth of our knowledge in two of the world’s most widely spoken languages.
Keel Comms is MENA’s first and only purpose-driven PR, Social Media & Content agency. Founded by a group of passionate publicists with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value in everything we do.
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