Time for Big Brands to Prioritize Merit Over Magnitude in Agency Selection
The great mismatch: What brands need vs what major PR agencies focus on
The PR industry's performance predicament: Are clients paying for results or empty promises?
I still get enquiries from a 2012 press release
Stepping into the business world: Unveiling the profound impact of effective communication in my journey
Leveraging generative AI to bridge the generational divide in internal comms
Why agencies risk losing clients and sacrificing service excellence when expanding
The future of AI-powered spokespeople
Purpose relations agency signs AI host for sustAInability podcast
المسؤولية الاجتماعية للاستدامة عند المستهلكين تستدعي رفع مستوى الوعي بها
عام الاستدامة: دليل المبتدئين للشروع في رحلة الاستدامة البيئية والاجتماعية للشركات
Baha Hamadi on how Keel Comms is revolutionizing the MENA’s PR scene
UAE businesses must come up with their own ESG action plans
The false trade-off between aesthetics and meaningful Influencer content
Digitalisation and sustainability: A love-hate affair
From the streets to the boardroom: What Rap and PR have in common
Information and misstated facts only have a thin line separating them
An always-on Internet of Things forces us into a rethink of our digital identity
ESG awakening: MENA in dire need for CSR literacy
Time for influencers to be more than a pretty face and be the voice for sustainability
Technology is good, can be better with a human touch
How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods
ما هو دور الذكاء الاصطناعي في خدمة الاستدامة وتعزيز المساواة بين الجنسين؟
سبع تعثرات اجتماعية نتيجة انتشار الأتمتة والذكاء الاصطناعي
Why we must harness AI for the common good
كيف يمكن تحقيق الإصلاحات الاجتماعية والاقتصادية في المنطقة من خلال تقنية "البلوكتشين"؟
How blockchain can fix the Middle East's socio-economic problems
How Technology Changes Us & The Way We Interact
Beyond COP26: Communications’ role in fighting climate change in 2022
It is time businesses moved beyond the small talk on sustainable development
Reputation Management in the Age of AI
How AI can be a meaningful force for content creation
Influencer Trends to Watch in 2022
احذر الضرر الشامل للتعامل مع أهداف التنمية المستدامة كلعبة البنغو
How AI Can Be A Powerful Force For Content Creation
The Missed Opportunity In The Mainstream Influencer Community
Paradigm Shift: From Influencer Marketing to Influencer Sales
Design with purpose
ESG communications versus climate change: A winning battle?
فرصة أمام الشركات الناشئة بدولة الإمارات لإظهار الوجه الاجتماعي مع سعيها لتصبح يونيكورن
How to stop talking and start taking action on CSR
Averting a Regulatory Crackdown on PR
MENA start-ups can show the world there is more to unicorn status than scale-up
Mideast’s corporate communications can’t be about English alone
Arab World short of strong bilingual talent
Communications experts need to have CEOs’ ears
Keel Comms is MENA’s first and only purpose-driven PR, Social Media & Content agency. Founded by a group of passionate publicists with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value in everything we do.
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